Investor Relations

Southern Hospitality Development Corp (SHDC) is the first official licensed franchisee of the Southern Hospitality brand of restaurants. Southern Hospitality strives to provide guests with fresh, high quality southern inspired food complimented with an appealing selection of popular micro-brews on tap, an immense list of bottled beers and an extensive variety of over 100 bourbons in a hip and high energy environment. The exceptional Memphis-style barbeque, savory dry-rubbed spare ribs, sweet and saucy baby-back ribs and other sensational southern-style dishes like crispy fried pickles and creamy cheddar grits are all menu items which are unique in today’s upscale casual restaurants.

SHDC plans to build the business by introducing its food, beverage & service strategies in locations traditionally vibrant with a history of attracting a wide range clientele, including persons interested in quality food, night-life and entertainment. It is SHDC’s hope that its distinctive concept, combined with its unparalleled commitment to great food, great service and great ambience, will appeal to a broad demographic. Justin Timberlake is a co-creator of the brand and Ryan Tedder of One Republic is a co-founder of SHDC .

Business Plan and Operating Strategy

Southern Hospitality Development Corporation (ticker symbol: RIBS) (“SHDC”) is the first official licensed franchisee of Southern Hospitality BBQ Restaurants. SHDC obtained the exclusive rights as the first and only official licensed franchisee to own and operate SH restaurants in and for the ownership and operation of up to 30 Southern Hospitality restaurants in the United States.

The company intends to locate restaurants in high profile cities and in or near traditional entertainment and night-life areas or near major tourist venues. The ten initial markets of the rollout strategy are: Denver, Colorado Springs, Chicago, Palo Alto, Austin, Atlanta, Scottsdale, Washington DC, New Orleans and San Diego. The company opened the Denver flagship store in February 2013 and Colorado Springs, CO, will follow in early fall 2013. A third location is being negotiated for late fall 2013.

Additionally, the company intends to geographically align with prolific brands whose customer demographic profile aligns, to a large extent, with ours and whose historic visitor traffic count greatly enhances our revenue model. We will pursue a flexible rollout strategy, that being placement of free standing stores in certain markets and/or when available, leasing historic buildings and applying our brand.